Fractional Chief Growth Officer (3 days pw, 12+ Months FTC)

About Us

We are a mission-driven accessibility start-up dedicated to transforming how neurodivergent individuals navigate their educational and professional journeys.  Estendio builds technology that helps disabled and neurodivergent students study more independently, confidently, and effectively.

Since launching our first product, Present Pal, back in 2018, Estendio has empowered students across over 150 universities in the UK and US to excel in their presentations and communication skills. Building on this success, Tailo is our newest product — an AI-powered academic reading and research companion designed specifically for students who feel overwhelmed by dense, high-volume academic content. Unlike generic AI tools, Tailo prioritises learning, integrity, and accessibility.

In 2026, our focus is not growth at all costs, it’s proving that students choose Tailo over free AI tools for real academic work — and come back on their own.

About the Role

We’re looking for a Head of GTM to own and run our B2C validation phase. This is a senior, hands-on role for someone who enjoys early-stage ambiguity, working close to product, and using direct insight to drive decisions.

You’ll be responsible for designing and running experiments that tell us:

• whether Tailo delivers real, repeatable value to students, and at scale

• where and why students engage or drop off

• what signals justify scaling, pausing, or changing direction

This is a newly created role responsible for product-adjacent growth and validation.

What You’ll Do:

Own B2C Growth & Validation

• Design and run experiments across acquisition, activation, engagement, and retention

• Define what success looks like — and what “not working” looks like

• Track and report weekly learnings to leadership
  

Define Channels & Sequencing

• Decide which channels to test (organic, community, light paid etc)

• Set clear budget caps and learning goals

• Avoid premature scaling or over-investment
  

Shape Messaging & Positioning

• Own the B2C narrative: why Tailo vs ChatGPT for academic work

• Ensure messaging reflects trust, integrity, and learning-first support

• Guide landing pages, onboarding flows, and experiment copy

Work closely with Product & Engineering

• Partner with Product and Engineering to improve activation and repeat use

• Feed GTM insights directly into onboarding and product priorities

• Help identify where small product changes unlock big gains
  

Orchestrate and Execute

• Work with the existing Marketing Manager and freelancers

• Set direction and review output — you don’t need to do everything yourself

• Ensure activity aligns with learning objectives

Strategy

• Playbook ideation and deployment

• Experience with building and executing GTM strategy especially in a B2C market

What You’ll Own:

• Activation (first document uploaded)

• Second document uploaded within 7 days

• 30-day retention

• MAU growth rate

• Organic vs paid acquisition mix

• Qualitative user insight
  

Who are You?

This is a newly created opportunity to bring your expertise in GTM strategy, within a B2C market, offering senior hands-on experience and passion for working in early stage environments.

You will fit right into our highly motivated team if you have the following characteristics;

• Curiosity & Pragmatism: You aren't just looking for any solution; you’re looking for the right one. You ask "why" constantly but never lose sight of the deadline.

• Fast-Fail Mentality: You believe that progress requires experimentation. You'd rather try, learn, and pivot than stay stuck in "perfect" planning.

• Comfortable with Candour: You have the confidence to say, "This isn’t working." You value the project's success over being "right".

• Listen-to-Learn Personality: You enter every conversation to understand, not just to respond. You’re a sponge for new information and diverse perspectives.

Measures of Success

In the First 3 Months:

• Working with current CMO to understand targets, funnel and playbook

• Clear understanding of activation and engagement drivers

• Evidence of repeat use (second doc uploads, 30-day retention)

• Directional MAU growth with organic pull

• Clear recommendations: double down, refine, or pause

• Leadership has confidence in next strategic steps

In the first 6 Months:

• Running experiments and optimising what the funnel looks like

What We Offer

• Flexibility: Working remotely with occasional on-site meetings in Scotland and Quarterly company get togethers

• Impact: An opportunity to support both short-term delivery of B2C growth & validation and longer-term clarity of GTM strategy

• Collaboration: Work closely with a small, passionate team that values innovation and collaboration.

Why Join Us?

• 🕓 9-day fortnight (every second Friday off)

• 🌴 33 days holiday (including public holidays)

• 🏡 Remote-first with Quarterly Company Meet-Ups

• 🧠 Wellbeing cashback plan and assistive tech support

• 🧰 £150 home working setup budget

• 💡 Make a real impact - building inclusive tech for every mind

Location : Remote (Based in the UK)

(Please Note: You must be based in the UK and have the right to work in the UK)

Our Hiring Process

We’re committed to creating an inclusive and supportive recruitment process. Diversity, equity, and inclusion are at the heart of who we are and what we do, if you need any adjustments at any stage, just let us know.

Stage 1: Informal Chat
An initial call to get to know each other and explore fit. (20-30 Minutes)

Stage 2: Skills & Culture Interview
A deeper dive into your experience, skills & values during an interview with the CMO and CEO (1 Hour)

Stage 3: Team Meet / Take Home Task
A meeting with team members to get a feel for collaboration, values alignment, and ways of working

This will also include a take-home task (~1.5 hours).

Final Stage: Meeting with Board members (c30 Minutes)

We believe interviews are a two-way process, and finding a great fit for you and our team—ask us anything you like.

Sounds like you? We’d love to hear from you.